I spend a lot of time staring at a blank computer screen, my fingers poised over the keyboard, hoping the right words will find their way onto the page. I check my email every 30 seconds, waste time on Facebook, start typing, decide the writing is crap and hit delete, give up and read trashy magazines hoping for inspiration. Rinse, repeat.
When deadlines loom, I have no choice but to sit down and make magic happen (or at least get words on the page). Since I make a living selling words, sentences, and paragraphs, the articles I write need to shine.
Over the years, I’ve found that following three simple rules makes my writing much better.
Show, don’t tell. You’ve probably heard this before but it bears repeating. The best way to draw a reader into the story is through word art, painting a picture with your words.
In an essay about the thrill of completing your first marathon, you could tell the reader, “Running a marathon is hard” or you can show them what that means: “By mile 25, my legs wobbled, my breath came in jagged gasps and sweat dripped down my back. When I heard the distant cheers of the crowd waiting at the finish line, I felt buoyed by their energy and used it to help me finish the race.”
Drawing the reader into the story by creating scenes instead of just stating facts leads to more compelling writing.
Do a sensory scan.One of the faculty advisors I worked with in the MFA program at Queens University suggested this exercise and I’ve found it very helpful: After you finish writing a piece, go back over it and mark the places where there are sensory descriptions. Note uses of all five senses: sight, smell, hearing, touch, taste.
I recently finished a book about farming. During my sensory scan, I realized that none of the descriptions included scent. Farming is stinky! Writing the story without talking about the smells on a farm meant it was missing a key ingredient.
If your sensory scan reveals that you have only described the way things look, think about ways to incorporate descriptions of the other senses. You won’t engage all of the senses in every piece but it’s helpful to use descriptions of at least two or three.
Go on a media diet.The worst thing I can do when I’m working on an article or writing a book is read what others have written on the topic. The reason? When I read someone else’s work, their words echo in my thoughts and I lose my own voice.
When deadlines loom, I try to steer clear of the Internet, magazines, and books so that I can focus on how I want to tell the story. Sometimes I crawl into bed and write longhand in a notebook. My creative juices really flow when I’m not staring at the squiggly green line in MS Word that tells me I have a grammatical error on the page!
These creative techniques are the keys to telling—and selling—great stories.
Jodi Helmer. Journalist. Author. Writing teacher. Doggie momma. Beekeeper. Veggie grower. Vintage needlework collector. Napper. Eater. Canadian. Jodi has many roles and has built a freelance career by writing about them—and a host of other things that pique her curiosity. Her work has appeared in Entrepreneur, Hemispheres, National Geographic Traveler, CNNMoney, AARP, Farm Life, Health,and others. She is the author of four books, including The Green Yearand Farm Fresh Georgia. Jodi teaches writing workshops, offers one-on-one consulting and query critiques, and speaks at journalism conferences to help other writers achieve their goals.