Five Steps Every Author Needs to Take Before Finishing a Manuscript

Kathy IzardIn 2016, after six years of writing, I finally finished my first manuscript. I truly believed that writing a book was the most difficult part of becoming an author. No one told me selling a book is tougher than writing one.

It is almost as if I believed, “If I write it, they will come.” Jane Austen didn’t use Instagram or Facebook or an author’s website. Harper Lee didn’t do podcasts much less interviews. Couldn’t I just be an introverted literary hermit and sell books? Unfortunately, not in today’s world.

Author Joanne Kraft said, “Not all marketing people are writers, but all writers must learn to be marketers.”

The average self-published manuscript only sells around 250 copies over the lifetime of the book. Even a traditionally published book only sells an average of 3,000 copies because publishers rely on the authors to do their own marketing. If you have written a book proposal, you know that the majority of that document describes how you, the author, will market your book.

That starts with understanding how to help readers find you and showing up in the world as the author you want to become. Before you even write that last perfect sentence, every writer needs to:

  • Invest in an Author Headshot—study the back cover of books you like to read and create a similar professional photo that makes you look approachable to your potential readers.
  • Write your Author Bio—create a summary of your professional qualifications or writing experience that let readers know why they can trust you as an author. Read author bios on your favorite genre and create in a similar style.
  • Buy your author domain name—get your name registered so you can create a simple website where readers can learn more about you.
  • Create an Author Landing page—sites such as Squarespace or Wix make it easy for you to use your domain name and have at least one page with your bio, headshot, and information about your writing or potential titles
  • Create one author social media channel (Instagram, Twitter, Facebook) where you will begin engaging your potential readers. This should be separate from your personal accounts or turn your personal account into your author account to begin posting about subjects related to your genre.

With a professional-looking author presence, you will be ready for readers (and agents and publishers) to discover you even before your story is finished.

 


ABOUT KATHY: Kathy Izard is an award-winning author, speaker and changemaker. In the past five years, she has published four books three ways in two languages selling over 30,000 copies. Kathy believes we all have a story worth telling and loves helping writers find the courage to put their words in the world. Her new memoir The Last Ordinary Hour is available in paperback, Kindle and Audiobook. Learn more about Kathy: www.kathyizard.com


MASTER MARKETING WITH KATHY: Join Kathy for Marketing Your Book on October 16th, at 6pm (ET) online. Don’t wait until after your book is published to find your readers. Whether you are planning to self-publish or you already have a book contract, today’s authors need to know how to market their own books.  More information here.

That Fragile Moment

Ashley Memory

Ashley Memory

We are always at the beginning of things, in the fragile moment that holds the power of life….we are always at the morning of the world.

I often think of this quotation by the Chinese-born French writer François Cheng, but especially in the morning. This is indeed the most “fragile moment” for me as a writer. I love autumn because it means I can sleep with the windows open and wake up to the sounds of dawn: the cry of a blue jay or the jingle of our wind chimes.

This is the time when I feel most compelled to slip out of bed and into the pages of my journal. It’s paramount that I do so quietly, before waking the dogs and before the rituals of the day intrude, even breakfast.

Here, staring out the window at my desk, I can revel in the day’s first light, that gentle shaft of sunlight through the trees. Sometimes a deer will surprise me and we find ourselves staring at each other, transfixed, wondering who will look away first. When the window is open, I can hear the distant crow of roosters, even the salubrious moo of cows from miles away. This is when the gentle buzz of inspiration floods my senses.

This “fragile moment” is when I am able to conjure up the most creative metaphors for a poem or even finish a paragraph of prose that had troubled me the day before. New structures and themes for my work often reveal themselves now. I also am privy to a special kind of clarity that brings perspective. The work that is most pressing always emerges, and I gain the single-mindedness needed to finish it.

However, if just the tiniest sliver of the rest of the world emerges, say my husband J.P. rises and turns on the television or if a neighbor decides to roar down our common driveway, the spell is suddenly broken. Now I am lured too easily into other rituals, and my “fragile moment” slips away forever.

You may know this already, and you may be even more disciplined than me about seizing these precious nuggets of time, but if not, try it yourself. Climb out of bed early one day and ignore your normal to-do list. Go to your favorite writing perch, grab a notebook or your laptop, and let your imagination wander. You’ll be surprised at how much this “unstructured” time contributes to the larger plan. You may even experience a whisper of serenity, which will seep into the rest of your day, and make that to-do list of other tasks less daunting. Better yet, you may experience a creative rebirth and the power to begin again, every single day.


ABOUT ASHLEY: Ashley Memory’s fiction, essays, and poetry have appeared in numerous journals and magazines, most recently in O’Henry, Gyroscope Review, and Mental Papercuts. She has been nominated for a Pushcart Prize and has won the Doris Betts Fiction Prize twice. Her first poetry collection, Waiting for the Wood Thrush, is currently available from Finishing Line Press.


JOURNAL WITH ASHLEY: Join Ashley for Fueling the Fires: Journal as Inspiration on October 12th, via Zoom. In this class, we’ll discuss the many options available for journaling as well as techniques for transforming these scribbles into polished stories, essays, or poems. Time will be divided between teaching, looking at examples, discussion, writing in class, and sharing. More information is here.

Honoring the Craft

Amy PaturelBy Amy Paturel

You might have heard the platitude “those who can’t do, teach.” Obviously, I don’t agree with that theory. I’m a teacher. Plus, I have several friends and acquaintances who defy that logic. And yet, I also recognize that teaching makes doing a lot more challenging.

A former student, who is also a writer and professor, likens teaching to a “joyful bloodletting” whereby you insert an IV into your vein and suck all of the creativity out of your bloodstream.

While it isn’t quite that intense for me, I’m also not teaching full time (though it feels like full time!). What I have noticed since the coronavirus pandemic began, and I started feeling pulled to reach more students, is that I have to be more intentional about my craft. I have to make it a priority not only to read my students’ work, but also to tackle my own. What that requires, of course, is discipline — something I’ve been sorely lacking!

Here’s the thing: For weeks, I had been writing an essay my mind, and occasionally in my journal. A piece that required me to only sit in front of a computer and think thoughtfully for a chunk of time. The problem was, with three kids, a husband, four jobs, and two ongoing workshops, well, I didn’t have a chunk of time!

So, I decided to approach my essay writing like any other assignment (to a degree). The key prop: A timer! But I’m jumping ahead. Allow me to back up and walk you through my process step by step.

  1. Be spontaneous. Don’t wait for the right time, or the best time, or the time when you have uninterrupted time. Just sit down with a pad of paper, or pull up a blank document, and go for it. You’ll hear people tell you to block out time in your calendar or make an appointment with yourself. If that works for you, GO FOR IT! If not, be spontaneous about it. Me? I wrote at the picnic table while my kids rode their bikes around me. I recorded notes on my phone will driving to the grocery store. I worked within the confines of my reality.
  2. Use a timer. If I could offer only one suggestion to alleviate writer’s block, it would be: Get yourself a timer. Theo Pauline Nestor addresses this in her book, Writing is My Drink (highly recommend, by the way). I’ve heard the same advice delivered on several writer’s podcasts (The Beautiful Writer’s Podcast frequently addresses this idea, but I can’t recall the specific episodes). The Cliff’s Notes: Set a timer for 15 minutes, or even 5, and put pen to paper. If you really want to get into the weeds on this, read “Working it Out.”
  3. Make a plan. I don’t mean plot out how you’re going to find the time, energy, enthusiasm, fill-in-the-blank, to write the essay, but make a plan to get the thing done. And come up with a really cool reward when you knock it out of the park.
  4. Build in accountability. Sometimes just telling someone you plan to write a story about X, Y, Z builds in a certain level of accountability. It could be a friend, a partner, a fellow writer. It doesn’t matter who it is, but it helps if the person will say, “hey, how’s that story coming along?”
  5. Be prepared to go off course. Starting an essay comes with its own set of risks. If you’re anything like me, once you really dig in, you can’t let go. I become like a dog with a meaty bone. I sink my teeth in, and I can’t release. So, yes, I started that essay, but then I became obsessed. I thought about it day and night, trying to figure out the crux of the story, word smithing paragraphs while I was half asleep, and jotting down notes at every opportunity. Despite a full workload, two contract positions with daily deliverables, and several students who want and deserve timely feedback, all I really wanted to do was write the damn story — and make it sing. Turns out, I’m well on my way.

This blog was originally published on July 7, 2020, at amypaturel.com


ABOUT AMY: Amy Paturel has been crafting essays for more than two decades and teaching personal essay writing for more than 15 years. Her personal and reported essays frequently appear in The New York Times, The Washington Post, The Los Angeles Times, Discover, Good Housekeeping, Parents, and more. Two of her pieces were featured in Newsweek’s “My Turn” column, and she garnered two “honorable mention” awards in ASJA’s personal essay category (2009 and 2011).


CRAFT A BETTER ESSAY WITH AMY: Join Amy for a Charlotte Lit month long Studio Writing the Personal Essay beginning October 24th, online. This personal essay writing intensive will guide you through generating interesting essay ideas to a salable piece. More information here.

Rooftop Inspiration

Charles Israel, Jr.

Charles Israel, Jr.

Wherever our work as writers comes from, I’m just happy that it comes. And I wanted to share my inspiration for my flash fiction, “Ask a Crow.” It started as a poem, based on two things I saw on a rooftop, a crow and a coffee cup. The crow I understood, but a coffee cup? Which lead to a better question, what else doesn’t belong on a roof? From somewhere in my imagination, the bow from a double bass showed up. The bow changed the piece from a poem to a story. Because that bow had to be tossed by someone and tossed no doubt in either joy or anger. Here follows a love story.

 

Ask a Crow

It used to be her favorite cologne, so I splash some on. I look out the bathroom window, across Division Street. The building across the street has a huge, flat rooftop that takes up too much of my vista. On the rooftop, a wooden water tank. And there, under it, lies the bow for an upright bass. Also, there’s a coffee cup turned cistern, from which a crow bobs and drinks.

The cologne’s extracted from a small, alpine flower—speick. A smell that penetrates. As a punishment during the dark ages, they’d lock people in barns where they were hanging speick flowers to dry. After release, the person could be still be identified as guilty, for weeks—by the smell. Chief crimes for the speick barn were the theft of cattle or sheep, and also adultery.

From the only other room in our apartment, the big room with its one big window, I hear her: Are you going to leave me like this? Are you going to leave me like this? Like the chorus of some old soul tune, one with the verses understood. She’s standing on the window sill, a hand and a foot in each corner.

She turns her head. Her face has folded in on itself, like origami. I grab her by the waist. With my face pressed into her back, I hear her breathing, hard. Wait a minute, she says, Is that my bow?

She jumps down to check the bass case for her bow. I’d felt bad the second I released it. But then, as it sailed over the street, turning end over end, I heard its music. Like the first time I heard her play music: there, at her spring orchestra rehearsal, me the only one in the audience. She sounded so beautiful: I fell in love. Thief and adulterer, she says, all rolled into one.

I jump onto the window sill and go spread-eagled. Like a paratrooper at the jump-door, I turn my hands inside out, my fingers pointing toward Division. I’m set, ready to fly over. Ready to ask the crow: What do I do now? What have I done? How do I get her back? Can I get her back?  But he unfolds his wings and flies off, the bow in his beak.


MASTER PERSONAL ESSAYS WITH CHARLES: Be guided—step by step—through the process of writing personal essays. Write a complete essay using prompts, freewriting exercises, feedback, and revision. In this class, you can share your work with others. You may also elect to receive written feedback from the instructor.  (New this spring, you’ll have the option to add a detailed critique of your writing for an additional fee. Details will be sent after you register.) This class meets on three Tuesdays, May 11, 18 & 25, 6-7:30 p.m. More info

ABOUT CHARLES: Charles Israel, Jr., teaches creative writing at Queens University of Charlotte. His poetry chapbook, Stacking Weather, was published by Amsterdam PressHe’s also had poems and stories in Crazyhorse, Field, The Cortland Review, The Adirondack Review, Nimrod International Journal, Pembroke Magazine, Zone 3, Journal of the American Medical Association, and North Carolina Literary Review. He likes to read ancient epic poetry and contemporary creative nonfiction about voyages and journeys, sports and war. He lives in Charlotte with his wife, Leslie.